See also:
» 01.07.2010 - Central African bushmeat hits European market
» 16.03.2010 - Cameroon hit hard by brain drain
» 03.03.2010 - Cameroonian journos tortured
» 09.02.2010 - Two journalists arrested in Cameroon
» 19.01.2010 - Killer malaria found in gorillas
» 03.12.2009 - Cameroon has riskiest domain extension
» 18.11.2009 - Nigerian fishermen flee Bakassi Peninsula
» 16.10.2009 - Chad expels Cameroon editor

China wholesale online through

Houlihan's coupons

Finn autentiske matoppskrifter fra hele verden på
Gazpacho Børek Kartoffelsalat Taboulé Gulasj Albóndigas Cevapi Rougaille Japrak sarma Zwiebelbrot Klopse Giouvetsi Paella Pljeskavica Pica pau Pulpo a la gallega Flammkuchen Langosj Tapenade Chatsjapuri Pasulj Lassi Kartoffelpuffer Tortilla Raznjici Knödel Lentejas Bœuf bourguignon Korianderchutney Brenneslesuppe Proia Sæbsi kavurma Sardinske calamares

Autentiske matoppskrifter fra hele verden finner du på
Réunion Portugal Aserbajdsjan Serbia Tyskland Seychellene Bosnia Spania Libanon Belgia India Kroatia Hellas Italia Ungarn Komorene Georgia Mauritius Østerrike Romania Frankrike


Cameroon TV sales campaign is "development aid"

Facsimile of UNDP poster: Goodwill Ambassador Didier Drogba campaigns for the fight against poverty

© UNDP/afrol News
afrol News, 8 June
- A UN agency has teamed up with Sony Corporation to market TVs in poor areas in Cameroon during the World Cup, showing example matches to the football loving nation. Short anti-AIDS statements turn the campaign into "development aid".

Although football is the most popular and closely followed sport in Cameroon, and their national team will play for the FIFA World Cup, nationwide household TV penetration is around 22 percent, limiting the number of people who are able to watch the games.

A delicate campaign is now launched in the country, officially to "kick out poverty" by using football start Didier Drogba and Zinédine Zidane to advocate against AIDS. But the campaign could also be seen as a giant marketing campaign to allow for TV sales in the vast African market.

The campaign is to set up large screens to broadcast live and free of charge, a total of only eight World Cup matches in different locations around Cameroon, allowing people with no access to TV in Bamenda on 14-15 June, Nkongsamba on 17 June, Buéa on 19-20 June and Mbalmayo on 23-24 June, to see Cameroon and other teams play.

Those wanting to see more will need to buy their own TV. TV sales normally skyrocket during a World Cup.

The campaign is presented as a development aid effort by Sony's partner, the UN's Development Programme (UNDP). During halftime, UNDP and local partners are to provide the viewers with HIV and AIDS counselling, male and female condoms as well as other advocacy materials. UNDP Goodwill Ambassadors and football luminaries Drogba and Zidane are to hold broadcasted appeals.

"There can be no spectators in the fight against poverty," UNDP Administrator Helen Clark explains the ties with Sony. "The World Cup brings people around the globe together," she says, describing the event as a unique possibility to reach out to people.

Sony Chairman Howard Stringer naturally is "delighted" by the cooperation with UNDP. "The 'Public Viewing in Africa' campaign featuring our innovative technology can bring joy to the people of Cameroon," Mr Stringer hopes.

UNDP and Sony so far have not publicised the price tag of the campaign.

- Create an e-mail alert for Cameroon news
- Create an e-mail alert for Society news

    Printable version

On the Afrol News front page now

Rwanda succeeds including citizens in formal financial sector

afrol News - It is called "financial inclusion", and it is a key government policy in Rwanda. The goal is that, by 2020, 90 percent of the population is to have and actively use bank accounts. And in only four years, financial inclusion has doubled in Rwanda.

Famine warning: "South Sudan is imploding"

afrol News - The UN's humanitarian agencies now warn about a devastating famine in Sudan and especially in South Sudan, where the situation is said to be "imploding". Relief officials are appealing to donors to urgently fund life-saving activities in the two countries.
Panic in West Africa after Ebola outbreak in Guinea

afrol News - Fear is spreading all over West Africa after the health ministry in Guinea confirmed the first Ebola outbreak in this part of Africa. According to official numbers, at least 86 are infected and 59 are dead as a result of this very contagious disease.
Ethiopia tightens its already strict anti-gay laws

afrol News - It is already a crime being homosexual in Ethiopia, but parliament is now making sure the anti-gay laws will be applied in practical life. No pardoning of gays will be allowed in future, but activist fear this only is a signal of further repression being prepared.
Ethiopia plans Africa's biggest dam

afrol News / Africa Renewal - Ethiopia's ambitious plan to build a US$ 4.2 billion dam in the Benishangul-Gumuz region, 40 km from its border with Sudan, is expected to provide 6,000 megawatts of electricity, enough for its population plus some excess it can sell to neighbouring countries.

front page | news | countries | archive | currencies | news alerts login | about afrol News | contact | advertise | español 

©  afrol News. Reproducing or buying afrol News' articles.

   You can contact us at