Targeting readers geographically: Small rectangle banners

Small rectangle banner campaigns on the afrol.com website can be easily booked at a very reasonable price.

This page describes geographically targetted advertisement campaigns using small rectangle banners (160 px), to be exposed on the entire website of afrol.com. For other formats or sizes, or for more general campaigns, see the "Advertising" front page on this link. There, also the CPM price system is better explained.

The small rectangles, of the fixed maximum width of 160 pixels, are exposed on every page on the afrol.com website, but particularly featuring in each and every article published. They represent the cheapest manner of getting a full-worthy exposure on the afrol.com website.

Therefore, if you want exposure on each and every page on afrol.com, you need to choose option 2 below, including both 345 px and 160 px banners. And especially as you are considering geographic or language limitations to you campaign, option 2 is very much recommended.

Important: All rates are calculated on a CPM-basis (the price for 1,000 impressions). There is a minimum order of at least €40 for each campaign.

Option 1: Only 160 px banners

Format: The standard format, for which the following prices apply, is as follows:
- Width: 150-160 pixels
- Height: 75 pixels
- Standard image formats: jpg, png, gif (also animated) are allowed
- Other formats: HTML and JavaScript banners are allowed (swf, see below)
- File size limit: 25KB

Rates: Rates apply for banners following standards as outlined above:
- Standard CPM price is €9 (1,000 impressions)
- Minimum order: €45
- Discounts for larger orders may apply

Priority placement:
- Banners can be given a dominant and extra visible placement at the very top of the right-hand sidebar. A 20% addition to the standard fee will be applied.

Extras: For banners not following above standards, a small extra price may apply:
- For swf banners (up to 40KB), an extra 25% applies
- For file sizes over 25KB, an extra rate corresponding to the percent increase of the size will be applied
- For a greater height, an extra rate corresponding to the percent increase of the size will be applied. Any height is possible.

Option 2: 345 and 160 px banners, reaching all afrol.com pages

Use this option if you want to reach out widely, with a guaranteed presence on every page on the afrol.com website and the best visibility. The combination of extra visible 345 px banners (on all front pages) and 160 px banners (in every article) assures full coverage at a reasonable price.

Format: The standard format, for which the following prices apply, is as follows:
- Banner 1: 345 x 160 pixels
- Banner 2: 160 x 75 pixels
- Standard image formats: jpg, png, gif (also animated) are allowed
- Other formats: HTML and JavaScript banners are allowed (swf, see below)
- File size limit, banner 1: 50KB
- File size limit, banner 2: 30KB

Rates: Rates apply for banners following standards as outlined above:
- Standard CPM price is €10.50 (a total of 1,000 impressions for the two banners)
- Minimum order: €42
- Discounts for larger orders may apply

Extras: For banners not following above standards, a small extra price may apply:
- For swf banners (up to 90KB), an extra 25% applies
- For file sizes over 75KB, an extra rate corresponding to the percent increase of the size will be applied
- For a greater height, an extra rate corresponding to the percent increase of the size will be applied. Any height is possible.

Ordering an ad campaign

To order an ad campaign on afrol.com, you only need to send an e-mail request to marketing@afrol.com.

Please specify the type of banner, size, format, in addition to how many 1,000 impressions you want and when you want the campaign to start. Be careful to specify that you want a geographical or language limitation, and which country/countries or language(s) you want to target. Based on our statistics, we will help you assess the volume of the targeted readership.

Payment is in advance and an invoice will be e-mailed you after terms are agreed upon.

About advertising on afrol.com

This page only treats small rectangle advertisement campaigns targeting limited readership groups on the afrol News website.

For general information about advertising on afrol.com, including the CPM pricing system, follow this link to the Advertising front page or look through our Advertisers' FAQs page.

To get a better impression about the readership of afrol News and a basic idea of traffic statistics, read the Key data about afrol.com. You can also ask for a rate card by sending an e-mail to marketing@afrol.com.